STRAIGHT INTO THE SPAM FOLDER
All of your effort..all of your time...all of the money you spent to build your email list, has gone to waste....because nobody is opening your emails....and they definitely aren't paying you.
BUT OTHER THINGS COME UP
You have a million other things to do--like make phone calls and meet with clients. Perhaps you have to fulfill orders or respond to unhappy customers---and you can't possibly become an email marketing expert over night.
SO YOU GIVE UP....YOU'RE TIRED, YOU'RE LOST....AND YOU DON'T HAVE A CLUE WHERE TO BEGIN
Back to square one. New leads hit your email list every day, but you don't nurture them. You just hope they remember you when they are ready to buy.